Īpple released version 1.0 of the program under a new name 'iTunes' on Januat Macworld San Francisco.

At Apple, the developers simplified SoundJam's user interface, added the ability to burn CDs, and removed the program's recording feature and skin support. At the time of the purchase, Kincaid, Jeff Robbin and Dave Heller left Casady & Greene to continue development of the program as Apple employees. Apple purchased the program from Casady & Greene in 2000. The company also switched to a a more subdued, grayscale pattern for items in the application's left sidebar.Apple based the initial release of iTunes on SoundJam MP, a program developed by Bill Kincaid and released by Casady & Greene in 1999. The new icon is not the only visual tweak included in iTunes 10, as Apple also took the opportunity to move the 'stoplight' buttons for closing and resizing the application's window into a space-saving vertical orientation from the standard horizontal orientation. While Jobs obviously provided no additional thoughts on why Apple prefers the icon design over the old one, it's clear that he is taking in users' comments and taking the time to respond rather than simply ignoring the feedback entirely. Let's both cross our fingers on this.ĭespite all of the activity surrounding the media event, Jobs took the time to respond with another one of his brief, to-the-point emails: You're taking 10+ years of instant product recognition and replacing it with an unknown. Wired reports that one user sent Jobs an email criticizing the new logo for its design and abandonment of the iTunes brand that has developed over the years.Įnjoyed the presentation today. The icon change has caused mixed responses, however, with some users appreciating the simplified design while others have criticized it as amateurish in appearance. Apple CEO Steve Jobs announced the change at Wednesday's media event, noting that with iTunes likely to surpass physical CD sales sometime next year, it was time to remove the CD from the icon. With the release of iTunes 10 on Wednesday, Apple has revamped the application's icon for the first time in many years, doing away with the traditional design of music notes on top of a CD.

New itunes logo